Pinterest’s Summer 2026 Trend Report, in collaboration with Levi’s is changing the way that sports and fashion join hands. The world of sports is dictating what fans wear every day. For example, team colors and bold graphics are worn by athletes engaged in sports. The concept of community is expressed by those with the same consensus that fashion is causing people to dress with intention.
This is the first time in the UK that Pinterest is partnering with Levi’s to elevate trends through an ‘Off-Duty Summer Denim’ edit. ‘Denim shorts outfits’ for instance have increased revenues by 430% in the past year.
Denim and the everyday
Fashion is evolving in sync with the times. For example, shorts are going through an update towards micro, mini, and low-rise denim cuts and people are focusing on daytime staples to going-out pieces.
Tennis Courts to the Every Day
Sports and fashion are multidimensional, varying from clothing on the tennis courts to the everyday wear of the layperson.
Footwear and Its Silhouettes
Trainers are switching out the way that fashion is designed for performance or for aesthetic purposes. This spans across silhouettes soft, spirited and fashion-forward to lighter, more styled shapes that feel novelty-driven but easy to wear.
Trending Finish
This season has a focus on an upgrade—spicy courtside energy with a sleek, pulled-together finish.
The Hair Department
In the hair department, there is talk of high-contrast impact with wearable, day-to-night versatility. Pinterest is interested in hair color, for example, which is polished when worn down and bold when you flip, clip, or pull it up.
Fashionistas and Eye Makeup
The emphasis on eye makeup allows fashionistas the option of athletic confidence and summer fun.
Skincare and What It Means
The culture also features friendly skincare that is trendy yet practical, for example, with shimmer and sunscreen.
Summer Foods
Food in the summer has also gone through a makeover. Pinterest users are now using spreads to show what’s easily shared and stylized. Tinned fish can be grouped with sardines breakfast, sardine toast recipes, and tinned fish charcuterie boards for example.
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