Believe and Google Launch AI Music Partnership Through Flow Music Platform

Believe is expanding its investment in generative AI through a new partnership with Google that will provide artists across Believe and TuneCore access to Google’s AI-powered music creation platform, Flow Music.

Announced through a Google blog post, the collaboration positions Flow Music as a creative tool designed to assist artists, producers and songwriters throughout the music-making process. Previously known as ProducerAI before being integrated into Google Labs, the platform can help users develop lyrics, experiment with genres and melodies and generate new instrumental ideas.

Google says the software is intended to function as a collaborative companion rather than a replacement for artists. The company described the platform as useful for everything from early-stage creative exploration to refining songs nearing completion.

As part of the agreement, Believe and TuneCore will assemble a select group of artists and producers who will work directly with Google’s product team in ongoing feedback sessions. According to the companies, the initiative is designed to help shape future versions of Flow Music based on real-world creative needs from working musicians.

The platform is powered by Google DeepMind’s Lyria 3 Pro model, which launched earlier this year. The technology can generate music tracks up to three minutes long while responding to prompts involving specific song structures such as verses, choruses, bridges and intros.

Google has also reiterated that it does not claim ownership over music created through Flow Music. However, the company’s AI training practices continue to face scrutiny within the music industry. Earlier this year, independent musicians filed legal action against Google, alleging that recordings from YouTube were used to train the Lyria model without authorization or compensation.

For Believe, the partnership highlights its increasingly nuanced stance on generative AI. While the company has publicly supported AI tools that enhance artistic creativity, it has also taken action against unauthorized AI-generated music distributed through what executives describe as “pirate” platforms.