PlaylistSupply has released its new YouTube Playlist Search Feature, addressing the difficulty independent artists face in promoting music on YouTube—still one of the top platforms for music discovery.
The new tool is designed with the same innovation as the leading Spotify playlist search engine, making the formerly “messy and time-consuming” process of YouTube outreach efficient and data-driven.
Core Features and Benefits
The feature eliminates the need for manual searching and hunting for contact information. Instead, artists can instantly pull up thousands of relevant YouTube playlists in real-time by searching for any keyword, genre, mood, activity, or niche.
The tool streamlines the discovery-to-outreach workflow:
- Real-Time Search: Instantly finds thousands of relevant YouTube playlists.
- Curator Contact Info: Surfaces the contact information for the curator or YouTube channel owner, enabling direct pitch submission.
This strategy, which was previously used almost exclusively by major labels or music industry veterans, is now available to any independent artist.
Data and Analytics
The tool provides key analytics to help artists prioritize targets for optimal exposure, moving beyond blind pitching.
The most useful metric provided is the “Views” metric next to each playlist. This number reflects the total views across all videos inside that playlist, indicating the playlist’s influence and how much actual traffic flows through its ecosystem. Artists can use this to prioritize playlists that have strong organic reach and are likely to drive genuine visibility.
Real-Time Technology and Future Plans
PlaylistSupply ensures the tool remains up-to-date by powering its entire system with real-time data via a custom API-driven system.
- Data is fetched fully in real-time at the moment of search, eliminating outdated spreadsheets and lists.
- Contact data is sourced through automated means and verified through additional data sources for accuracy.
This real-time approach is also the backbone for their other tools, Booking-Agent.io (for booking shows using real-time venue and promoter data) and RadioPromo.io (for finding radio stations and music programmers).
The company is developing another tool for 2026, continuing its mission to remove music industry “gatekeepers” by providing independent artists with data-driven solutions for every part of their career, from streaming to touring to radio.
(Photo Credit: Playlistsupply.com)
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