Actual music is losing leverage in the music business as compared to strategies, platforms, and budgets. The Knowledge, a musical platform has always adored the Beastie Boys and is now interested in launching a Kickstarter campaign. The legendary Beastie Boys creative hub G-Son Studios reopen as a music venue and community arts space.
Background on the B-Son studios is that it was the result of the Bestie Boys third album building a DIY-studio-cum-basketball-court-cum-skateboard-ramp in Los Angeles. This was after their previous album Paul’s Boutique failed because of spending too much money, making the album in fancy studios, fancy cars, and a huge rooftop launch party.
Since then, they have built a creative space in which to hang out, to test songs in their rekindled hardcore punk direction, to play basketball, to invite Biz Markie over to do Louis Armstrong karaoke, and to launch the innovative label/magazine/fashion brand Grand Royal.
This approach in marketing worked as they were able to record their two best albums, Check Your Head and Ill Communication, with the popular song, Sabatoge which was recorded live in the studio.
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