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Beyond the 30 Second Spot: How KFC’s New Music Strategy is Fighting the Discount Wars Screen Shot 2026-04-08 at 9.01.05 PM

Screen Shot 2026-04-08 at 9.01.05 PM

Beyond the 30 Second Spot: How KFC’s New Music Strategy is Fighting the Discount Wars

Lillian Crain April 9, 2026

The fast food landscape in 2026 is seeing a radical shift in how major brands utilize music...

The Death of the 30-Second Spot: Why Hollister is Betting Its Largest Summer Budget on a Green Day Music Video Screen Shot 2026-04-03 at 1.01.23 PM

Screen Shot 2026-04-03 at 1.01.23 PM

The Death of the 30-Second Spot: Why Hollister is Betting Its Largest Summer Budget on a Green Day Music Video

Lillian Crain April 3, 2026

In its largest summer campaign to date, Hollister (owned by Abercrombie & Fitch) is officially “eschewing” traditional...