The new Hong Kong-based entertainment company, Pacific Music Group, launches with a great focus on Asia’s music market. The founders of the entertainment company present themselves as a star-studded front—three-time Grammy winner Ne-Yo, the Indian music star Sonu Nigam, the fresh Chinese American rapper MC Jin, and long-standing music executive Jonathan Serbin.
“Launching Pacific Music Group isn’t just a business move, it’s a personal mission,” says Ne-Yo.
On Monday, November 24th, 2025, Pacific Music Group claimed that it “aims to build world-class music careers from the heart of Asia, with a focus on discovering, mentoring, developing, and promoting the region’s most promising talent.” The company also stated that it will provide “international artists a powerful entry point into Asia’s rapidly expanding music landscape.”
“Asia has emerged as one of the most dynamic forces in the global music industry,” says Jonathan Serbin. “With half the world’s population and three of the top ten music markets, the region is primed to lead on the world stage. At the same time, rapidly growing markets like India, Indonesia, Vietnam, and the Philippines offer immense potential. We believe the time is right for a music company born in Asia, but built with a global perspective from day one.”
Serbin adds, “Ne-Yo, Sonu, and MC Jin have all achieved long-standing global success, and they know exactly what it takes to build international music careers. I’m honored to partner with these legends. Pacific Music Group artists will gain invaluable insight from their experience and vision.”
“With Pacific Music Group, we’re not just exploring talent, we’re helping artists thrive both at home and abroad,” says Sonu Nigam.
The three powerful artists will provide mentorship and guidance to the labels’ artists, where they will be “drawing on decades of success as globally renowned performers and hitmakers,” as said by the company on Monday.
“With Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way,” MC Jin states.
Photo Credits: musicbusinessworldwide.com
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