Independence in the world of music, where labels and indie artists rely more on themselves, is changing the way the music business operates in an environment where building teams is necessary.
This independence is not stagnating but rather serves as an example of how times are evolving. Nowadays, artists and labels need real infrastructure, strategy, and global execution.
The resurgence of independence among indie artists is happening because it is changing the way the business builds and supports teams.
The game for independent artists means that people are sharing music among themselves. Music distribution has made music more of a commodity. There is also greater social support for artists and labels such as Naarly and Luna Morgenstern.
Yet artists can be short-lived, with social platforms such as TikTok helping them become famous overnight.
Independence doesn’t mean doing things alone. Rather, it is about having the right infrastructure without giving up control.
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