LOS ANGELES, California (April 18, 2026) — Amazon Music is doubling down on its role as the global digital home for festival culture, recently announcing its return as the exclusive livestream partner for Stagecoach. The festival, which kicks off next weekend from April 24–26, will be accessible to fans worldwide via Prime Video, Twitch, and the Amazon Music app, ensuring that the Indio, California energy reaches living rooms across the globe.
Amazon Secures Major Headliners for Global Livestream
The broadcast is set to feature high-profile performances from headliners like Cody Johnson, Lainey Wilson, and Post Malone. Beyond the traditional country core, Amazon is highlighting a cross-genre lineup that includes Third Eye Blind, Ludacris, and Pitbull. Michelle Tigard Kammerer, the Global Head of Country Music for Amazon Music, noted that the livestream is built to create moments that “deepen fans’ connection” to the festival regardless of their physical location, with daily coverage starting at 3 p.m. PT.
New Originals Launch on Country Heat Playlist
To drum up interest ahead of the weekend, Amazon recently launched two exclusive “Amazon Music Originals” that are currently available on its Country Heat playlist. Third Eye Blind has released a cover of David Bowie’s “Heroes” featuring Elle King, while Michael Marcagi and Chance Peña teamed up with The Head and the Heart for a new version of “Rivers and Roads.” These tracks join a 2026 catalog that already includes new music from rising stars like Cameron Whitcomb and Tyla Rodrigues.
Global Reach and Daily Rebroadcasts
Recognizing the international demand for country and crossover music, Amazon is implementing a daily rebroadcast strategy for the second year in a row. These international streams will begin at 9 a.m. BST, specifically targeting European and global markets that usually miss out on the live California time zone. This move is part of a broader strategy to turn Stagecoach from a regional event into a massive digital experience that drives streaming numbers throughout the month of April.
About the Author
