The way we discover music is changing fast. Amazon has launched Alexa+, a generative AI upgrade to the Amazon Music app. It makes music discovery more conversational and personal. Early Access is available now on iOS and Android.
Deeper Discovery
Alexa+ helps listeners find songs and artists more easily. For example, you can ask, “What’s this song about?” or “Which artists influenced this track?” Moreover, Alexa+ can trace samples or explain lyrics. Early data shows users explore music three times more with Alexa+ than with the original Alexa. In addition, people who ask for recommendations listen to nearly 70% more music.
Beyond search, Alexa+ builds dynamic playlists. Ask for a driving-at-sunset mix, and Alexa+ will craft one that fits your mood. Likewise, you can request a Sunday reset playlist or a running set that starts with a specific artist. Playlists are saveable, renameable, and editable. Furthermore, Alexa+ understands nuanced constraints, such as skipping certain artists or focusing on regional styles. As a result, users get more precise and satisfying recommendations.
AI-Powered Insights
Amazon Music also introduces Insights to highlight listening history. Insights surfaces your top songs, artists, and trends. Consequently, it makes it easier to celebrate favorites and rediscover old gems. For select Amazon Music Unlimited subscribers in the U.S., an AI-powered search beta is rolling out as well. This feature provides richer, context-aware recommendations and deeper discovery.
Alexa+ brings a broad knowledge of music culture and details. You can ask about chart history, production credits, or festival lineups. Additionally, Alexa+ can identify songs from a few lyrics or from a movie scene. If you like a discovery, simply ask Alexa to save it to your library.
In summary, Alexa+ blends conversational AI with Amazon Music’s catalog to improve discovery, personalization, and engagement. Early Access customers can try it today. Finally, after Early Access, Alexa+ will be free for Prime members or available for $19.99 per month for non-Prime users.
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