A powerful new force has emerged from the heart of Hermosillo, Sonora, promising to reshape the global landscape of regional Mexican music. Introducing SonHoro Records, a dynamic new record label built on a clear and ambitious mission: to foster authentic musical projects with a global vision. More than just a traditional label, SonHoro positions itself as a comprehensive platform for artistic development, committed to “impulsar proyectos musicales auténticos, con identidad y visión global, llevando con orgullo el talento mexicano al mundo.” This launch marks the start of a chapter poised to elevate and transform the way the world experiences music made in Mexico.
A Platform for Legacies, Not Just Hits
SonHoro’s commitment goes beyond chasing fleeting success; it is focused on building lasting legacies and consolidating careers. The label’s ambition is to form artists who truly represent the cultural wealth, creative strength, and diversity of Mexico within the international music industry.
The Inaugural Roster: Frescura and Tradition
This mission has already generated buzz thanks to its impressive initial roster. The first names under the SonHoro banner blend tradition with a fresh perspective, showcasing the “new wave of the sound of the north.” This exciting lineup includes rising stars and established groups such as Xavi Flores, Gohan Corral, Braulio Mata, La Casta, El Larry y La Clase, Los Alegres de la Sierra, Saúl Escoboza, and El Chats.
Endorsed by an International Superstar
Adding immense gravity to the initiative is the endorsement of one of Mexican music’s biggest stars: Carín León. As an international figure and ambassador for SonHoro Records, his support underscores the label’s magnitude and immediate projection into the global market. This backing signals that SonHoro is not just a local venture, but a movement with the resources and vision to compete on the world stage, championing the unique voices of Sonora and beyond.
The launch of SonHoro Records is a significant moment for Mexican music. Rooted in Hermosillo, this label is guided by the philosophy that “Every voice is a dream. Every song matters. Every step is guided by experience, strength, and the objective of transcending.” With an exceptional roster, a clear mission for global impact, and the backing of Carín León, SonHoro Records is here to ensure that Mexican talent not only gets heard but thrives on the international stage. Keep an eye on this space; the future of música mexicana is already beginning to unfold.
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