Music To Your Ears is a new podcast that pulls back the curtain on modern music promotion. Produced by Mil3s Entertainment and sponsored by SongTools, the show launched with three episodes and releases new installments monthly on Spotify, Apple Podcasts, and YouTube. Hosts Danny Garcia and Jimmy Mikaoui guide conversations with label execs, marketers, and music-tech founders.
Audience-First Strategy
The series centers on authenticity and audience-first strategy. For example, Nikki Fair of Nettwerk says, “Authenticity is still everything. Fans are savvy now — they know when they’re being fed something manufactured.” Likewise, Jason Feinberg of Kobalt stresses audience insight: “The core tenet is: know your audience.” Consequently, many episodes show how storytelling connects fans to artists. Moreover, the hosts break down how data shapes creative decisions without replacing artistry. In short, the show argues that empathy plus analytics drives stronger campaigns.
Episodes also tackle creator income and sustainability. Travis Terrell of Soundstripe recalls their simple philosophy: “We weren’t startup founders — we just believed you could be a blue-collar musician.” He explains how sync licensing and steady revenue streams keep creators working. Furthermore, guests map practical steps for teams. For instance, they recommend mapping audiences, testing short formats, and iterating quickly. In addition, SongTools appears as a sponsor and as a working example of tools that speed campaign creation.
Industry Insights
The podcast balances tactical advice with big-picture context. Hosts and guests provide concrete tips for indie artists, managers, and marketers. For example, try building small, engaged communities before scaling campaigns. Also, use data to spot curiosity triggers that lead to streams and shares. Meanwhile, focus on formats that reward repeated listens and social engagement.
In conclusion, Music To Your Ears offers short, actionable episodes that both demystify modern promotion and spotlight people powering the industry’s next phase. If you want clearer tactics on storytelling, audience growth, and sustainable income, this show serves as a compact field guide. Tune in to learn how authenticity, data, and smart tech combine to amplify artists and sustain creative careers.
About the Author
