Weverse Hits 12 Million Monthly Users as the Superfan Economy Accelerates

HYBE-owned fan platform Weverse has reached 12 million monthly active users (MAUs) in 2025, marking a new high for one of the music industry’s most closely watched superfan experiments. The milestone, revealed in the 2025 Weverse Fandom Trend Report, underscores the platform’s growing influence as labels and streaming services race to build deeper, more profitable relationships with fans.

A Platform Built on Engagement

The surge in activity was fueled in part by BTS’s full-group reunion in June 2025, which drove a 300% spike in new community followers. BTS also became the first artist community on Weverse to surpass 30 million followers. But the report suggests that growth extends beyond a single act. There are now 178 artists on the platform, including KATSEYE, BLACKPINK, Ariana Grande, and Dua Lipa, with 90% signed to labels outside of HYBE.

According to HYBE, “The annual report offers insights into the different stages of fan engagement and demonstrates how Weverse converts superfan-artist connections into long-term growth drivers on a global scale.” Fans spent an average of 263 minutes per month on the app in 2025, while artists hosted more than 6,500 live sessions, generating over 1 billion views. Digital merchandise purchases more than doubled year-over-year, signaling that engagement is translating into revenue.

Latin America Emerges as a Growth Engine

Latin America was Weverse’s fastest-growing region in 2025, with user numbers up 22% year-over-year and digital merchandise sales soaring 715%. That growth coincides with HYBE’s regional expansion, which began in late 2023 with the acquisition of Exile Music and continued through the launch of DOCEMIL Music and S1ENTO Records. New acts like SANTOS BRAVOS, whose debut concert in Mexico City sold out in two hours, highlight the strategy’s early traction.

HYBE CEO Jason Jaesang Lee previously described plans to debut “a localized band… which can mark a starting point of the fandom business in Latin America,” and the data suggests that strategy is taking hold.

The Conversion Question

At the heart of the report is a key claim: Weverse isn’t just serving superfans—it’s creating them. HYBE tracked user behavior across dozens of platform features and found that around 15% of users became more active over time, with 20% of current superfans starting as casual users.

As Goldman Sachs estimates that superfans could generate $4.3 billion in additional annual revenue for the music industry, competition is intensifying. Universal Music Group, Spotify, and Warner Music Group are all investing in premium tiers and new fan tools. As Weverse President Joon Choi put it, “In 2025, Weverse solidified its position as the leading global superfan hub by harnessing fan participation and artist-driven momentum.”

The takeaway is clear: in the evolving fandom economy, the winning platforms may not be those with the most fans—but those that can turn everyday listeners into lifelong superfans.