Warner Music Group recently announced a new executive hire, Leda Chang to drive what it calls its “always on” fan-focused catalog and artist marketing strategy. Chang was appointed to the newly introduced role of SVP, Global Brand and Audience for WMG’s Global Catalog division. In the new post, Chang will work closely with Global Catalog President Kevin Gore and his senior team that will “turbocharge the company’s ‘always on’ marketing strategy.”
The Los Angeles-based executive will implement a “holistic, artist-centric approach to long-term catalog development and legacy building.” Chang will lead efforts to “deepen audience engagement and mine untapped opportunities to drive fresh growth for WMG’s legendary artists.”
On Thursday, November 6th, WMG stated that the addition of Chang to its Global Catalog team will mark the latest move that is “designed to amplify the company’s catalog marketing strategy.” Chang has two decades of digital and social marketing experience across a plethora of top media and music companies–with senior posts at Peacock, Universal Music Group, Edelman Digital, and Paramount Pictures.
“Welcoming Leda to our Global Catalog team marks an exciting step forward in our marketing evolution,” says Global Catalog President Kevin Gore. “Her future-forward mindset and proven strength in storytelling, connecting audiences, and enhancing brands will further strengthen our role as a growth engine, as we take a more aggressive, all-encompassing approach to galvanizing fans, cultivating discovery, and building legacies.”
“I’m both energized and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences wherever they are in the world,” Chang comments.
Photo Credits: linkedin.com, warnermusicgroup.com
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