Warner Music Group (WMG) has named Leda Chang as Senior Vice President, Global Brand & Audience for its Global Catalog division. The move advances WMG’s “always on” marketing strategy, which keeps classic music alive for fans worldwide. Moreover, it signals a clear focus on growth, legacy building, and discovery.
Role, Mandate, & Collaboration
In her role, Chang will partner with Global Catalog President Kevin Gore and his senior team. Together, they will push an artist- and fan-focused approach that deepens engagement and sparks new listening. She will lead initiatives from Los Angeles and drive a holistic, artist-centric plan for catalog development. As Gore noted, “Welcoming Leda to our Global Catalog team marks an exciting step forward in our marketing evolution.” He emphasized her strength in storytelling, audience connection, and brand building.
Chang brings more than two decades of experience in digital and social marketing. Previously, she served as VP of Social Brand Strategy at Peacock and led high-impact campaigns. Before that, she spent five years at Paramount Pictures guiding home entertainment digital efforts. Additionally, she held senior roles at Universal Music Group and Edelman Digital. She also led digital marketing at Red Bull Records and worked as a product manager at The Orchard. Therefore, she arrives with a strong track record of connecting audiences with content and driving measurable growth.
Context & Recent Moves
This hire follows another strategic move at WMG. Recently, the company appointed Orla Lee-Fisher as Head of Dual Catalog Strategy. That role champions catalogs across Recorded Music and Music Publishing. Consequently, WMG is building a leadership bench to amplify catalog marketing on multiple fronts. The goal is simple: galvanize fans, cultivate discovery, and build lasting legacies for legendary artists.
Chang expressed enthusiasm for the mission. “I’m both energized and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences wherever they are in the world.” Her words reflect WMG’s commitment to storytelling that bridges generations and geographies.
In summary, WMG’s appointment of Leda Chang underscores a forward-looking vision for catalog music. Through experienced leadership and an “always on” strategy, the company aims to keep iconic catalogs vibrant. As a result, fans gain more ways to discover, and artists benefit from sustained legacy building.
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