Credit: Music Business Worldwide
Kümmerle, a highly respected executive based in Hamburg, Germany, has been a key figure in managing the short-form video platform’s relationships with the music industry. His departure marks the exit of a senior leader crucial to TikTok’s global music strategy.
Most recently, Kümmerle served as the Global Director of Music Partnership Development for over a year. Prior to that, he held the combined role of Global Director of Music Partnership Development / Content Development Lead.
The executive originally joined the ByteDance-owned platform in 2021 as the Head of Music Operations for the DECEE region (Germany, Central and Eastern Europe), before ascending to his global partnership role.
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