Credit: Billboard
The policy changes were detailed in a 10-page letter sent by Live Nation executive vice president Dan Wall to U.S. Senators Marsha Blackburn and Ben Ray Luján. Wall used the correspondence to forcefully push back against the FTC’s lawsuit, which he claimed “presents a distorted view of the facts and the law” and called allegations of colluding with scalpers “categorically false.”
Despite the strong denial, Ticketmaster confirmed it will proceed with the changes:
- Single Account Policy: All individuals and entities, including professional resellers, will be limited to a single verified account tied to a unique taxpayer identification number. New AI tools will be deployed to detect and cancel fraudulent or duplicate accounts.
- TradeDesk Retirement: The TradeDesk system, an inventory management tool long used by professional resellers, will have its concert ticket management functionality removed from the market. Ticketmaster claims the closure is to “avoid reputational harm,” though it maintains that the platform was a benign utility.
The decision is being viewed as a significant pivot aimed at mitigating public and political scrutiny, even as Ticketmaster maintains it is not complicit in the illegal practices alleged by the FTC. The company argues that the changes demonstrate a commitment to combatting industrial-scale scalping and protecting the integrity of the live entertainment industry.
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