The core significance of this partnership lies in the stark economic contrast it addresses. For most independent artists, earning a sustainable living through streaming—where payouts are measured in fractions of a cent—remains a struggle. The D2C model flips this to a value-based relationship.
EVEN reports that artists on its platform earn an average of $20 per album sale and retain full ownership of their fan data. The companies cite early success stories that highlight this economic arbitrage: one DIY artist with just 2,000 followers generated $700 from 23 superfans, a sum noted to be equivalent to approximately 200,000 streams on a major DSP.
As Mag Rodriguez, EVEN’s CEO & Founder, emphasized: “Direct-to-fan isn’t a side hustle, it’s becoming the primary income driver for emerging and established acts.”
The partnership extends EVEN’s reach significantly, building on its recent strategic alliance with Secretly Distribution just two months prior. By integrating with large distribution partners, EVEN is accelerating the shift from artists treating D2C as a secondary task to having it as an essential, integrated component of their release strategy.
Bjarki Larusson, Too Lost Co-Founder, highlighted the speed and accessibility: “With EVEN, thousands of our creators can wake up tomorrow with a fully built storefront, ready to convert superfans into revenue on day one.”
This move effectively standardizes the superfan sales channel for hundreds of thousands of independent creators, formalizing the belief that in the modern music landscape, success is less about chasing passive millions of listeners and more about nurturing a loyal core of dedicated fans who are ready to buy.
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