Courtesy Amazon Music
The legendary Celia Cruz, the iconic “Queen of Salsa” whose powerful voice and magnetic presence shaped Latin music, would have celebrated her 100th birthday this year. To mark this monumental centennial, Amazon Music announced a sweeping, year-long tribute from Miami, FL, on October 21, 2025. This multi-faceted celebration is designed not only to honor her extraordinary legacy as a pioneering Afro-Latina artist but also to introduce her timeless influence to new generations of fans across the globe.
Exclusive Collectibles and Immersive Experiences
The centerpiece of the tribute is the exclusive, limited-edition vinyl, Éxitos Eternos: Centennial Edition. Music fans and collectors can grab this special release, along with a variety of Centennial Anniversary merchandise, including apparel inspired by Celia’s iconic style, all available in a dedicated Celia Cruz Store on Amazon.com. According to Rocío Guerrero, Director of Music, Latin-Iberia at Amazon Music, the goal is to create “experiences that bridge generations” and preserve Celia’s “joyful spirit for the next 100 years.”
The celebration extends far beyond physical merchandise and into the digital realm. Amazon Music has relaunched its flagship ‘Salseo’ playlist and created the [RE]Discover Celia Cruz playlist to guide listeners through her career-defining hits. For an even deeper look at her life, the audiobook Celia: My Life is slated for an early 2026 release as an Audible exclusive in both Spanish and English. Even Alexa joins the party: fans can instantly access curated centennial playlists by simply saying, “Alexa, play Celia Cruz.”
Preserving a Legacy of Joy and Strength
Celia Cruz was more than just a musical artist; she was a cultural phenomenon whose signature catchphrase, “¡Azúcar!” (Sugar!), became a symbol of joy and exuberance. Omer Pardillo-Cid, executor of the Celia Cruz estate and her longtime artistic representative, shared his appreciation for the tribute, stating that it “keeps her spirit alive in the way she would have wanted, through music that celebrates culture, unity, and love.”
By combining exclusive physical releases, new digital content, and a dedicated online store, Amazon Music has crafted a comprehensive tribute that matches the scale of the Queen of Salsa’s impact. The celebration ensures that her rhythm still moves the world and her influence continues to resonate. Don’t miss out on this tribute—visit the Celia Cruz Store on Amazon to explore her music and legacy.
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