The Death of the 30-Second Spot: Why Hollister is Betting Its Largest Summer Budget on a Green Day Music Video Music The Death of the 30-Second Spot: Why Hollister is Betting Its Largest Summer Budget on a Green Day Music Video Lillian Crain April 3, 2026 In its largest summer campaign to date, Hollister (owned by Abercrombie & Fitch) is officially “eschewing” traditional... Read More Read more about The Death of the 30-Second Spot: Why Hollister is Betting Its Largest Summer Budget on a Green Day Music Video
