On the big screen for his concert film “Prince- Sign O’ The Times.” Credit to Radial Entertainment.
Los Angeles, California (July 23, 2025)- In an announcement that has sent ripples of excitement through the music and film worlds, the iconic concert film Prince – Sign O’ The Times is poised for a grand, unprecedented return to the big screen. For the first time ever, this critically acclaimed 1987 masterpiece, directed by the visionary artist himself, will grace IMAX theatres globally for a limited engagement beginning August 29, 2025. This collaboration between IMAX, Mercury Studios, and FilmRise, a Radial Entertainment Company, promises to transform the viewing experience of Prince’s legendary performance into something truly extraordinary.
What makes this release particularly monumental is the meticulous application of IMAX’s proprietary Digital Media Remastering (DMR) process. This sophisticated technology has elevated the film’s image and sound quality to an unprecedented level, ensuring that audiences are not merely watching a concert film, but are instead immersed within the electrifying spectacle of Prince at his creative zenith. Sign O’ The Times has long been celebrated for its audacious blend of electrifying live concert footage, insightful cinematic storytelling, powerful visuals, and a genre-defying sound that encapsulated the artist’s boundless innovation. Now, enhanced by IMAX’s precision surround sound audio, meticulously customized theatre geometry, and crystal-clear images, Prince’s virtuoso performance, alongside the incredible talents of Sheila E. and his band of musicians, is set to mesmerize fans, both long-devoted and newly captivated, in the most epic format imaginable.
The film is a treasure trove of some of Prince’s most iconic tracks, including the poignant “If I Was Your Girlfriend,” the anthemic and socially conscious title track “Sign O’ The Times,” and the undeniable smash hit duet with Sheena Easton, “U Got The Look.” Each song serves as a vivid demonstration of Prince’s unparalleled musicianship, his magnetic stagecraft, and his inimitable style – qualities that cemented his timeless impact on music and popular culture. This theatrical run is not just a screening; it’s an opportunity to rediscover the genius of an artist who continually pushed boundaries and redefined what was possible.
This significant global distribution effort will see IMAX handling the release in the United States, while Pathé Live takes the reins for other territories worldwide. This partnership is not a new venture for these entities; IMAX, Mercury Studios, and Pathé Live previously collaborated with tremendous success on the global release of Queen Rock Montreal, demonstrating their proven ability to deliver exceptional concert film experiences to audiences across the globe. For those eager to witness this historic event, a complete list of theatres and ticketing information will be readily available at www.imax.com/prince.
This re-release is more than just a cinematic event; it’s a profound cultural moment. It’s a testament to the enduring legacy of an artist who transcended genres, challenged norms, and left an indelible mark on the fabric of popular culture. To experience Prince – Sign O’ The Times in IMAX is not just to watch a film; it is to be transported back to a pivotal moment in music history, to witness the raw power and boundless creativity of a true icon, and to feel the pulsating energy of a performance that remains as vital and compelling today as it was nearly four decades ago. It’s an invitation to celebrate the artistry of Prince as it was meant to be experienced: grand, immersive, and utterly unforgettable.
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