Courtesy Santa Cruz Communications
The global revolution of música mexicana is hitting a new high, and its biggest star, Peso Pluma, is set to be celebrated in a massive way. The 24-year-old artist will be the first-ever recipient of the prestigious Billboard Vanguard Award at the 2025 Billboard Latin Music Awards, taking place Thursday, Oct. 23, in Miami. The award, which honors artists who “dare to go beyond the conventional,” recognizes visionary talent who break barriers and leave an indelible mark on the music industry.
A Visionary Pioneer of Música Mexicana
This inaugural honor underscores Peso Pluma’s incredible, rapid rise. Hailing from Jalisco, Mexico, the hitmaker has not only scored 25 top 10 hits on Billboard’s Hot Latin Songs chart but has also made waves in the fashion world, recently becoming the CFDA’s first Mexican ambassador for New York Fashion Week. His success is a global phenomenon, and as he stated, “Leading the charge for a genre can feel like a lot of pressure, but it’s also my greatest pride. I carry my people, my roots, and my flag with me every step of the way.” His words capture the core message of his journey: revolutionizing music while showcasing the heart and talent of Mexico to the world.
The Main Event: Awards and Music Week Details
The ceremony itself is shaping up to be a must-see event. Held at the James L. Knight Center and broadcast live on Telemundo and Peacock, the night will feature Peso Pluma’s own performance alongside confirmed acts like Danny Ocean, Ozuna, Olga Tañón, and Laura Pausini. Furthermore, the awards anchor a week-long celebration, coinciding with Billboard Latin Music Week, which runs from Oct. 20-24 in Miami Beach. This gathering will feature an impressive roster of speakers, including Kali Uchis, Daddy Yankee, and Xavi.
Celebrating a Historic Global Impact
The selection of Peso Pluma for the Billboard Vanguard Award is a testament to the power of música mexicana and the undeniable impact of an artist who fearlessly redefines the standards of global music. It will be a historic night of recognition for a visionary talent. Don’t miss out on the music, the speakers, and the excitement—you can get your tickets today for the Billboard Latin Music Week 2025 here.
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