New Era of Music Investment
The music industry is entering a new investment era. Recently, The Circuit Group and Create Music Group launched Circuit Capital, a $500 million fund for music assets and cultural IP. As a result, catalogs and artist-led ventures are gaining momentum as durable investments.
CMG is backing the fund with $500 million, and it brings scale. Meanwhile, The Circuit Group contributes deep roots in electronic music through Ayita and Seven20. Additionally, CMG adds technology, infrastructure, and capital. Together, the partners will fund catalog deals and future projects. Consequently, artists gain resources to invest in their music, brand, and vision.
Moreover, culture sits at the center of the strategy. “Our mission is to put culture at the center of everything we do,” said Co-Founder Harvey Tadman. Likewise, CFO William Smith praised Circuit’s “relentless focus” on building enduring value. CEO Jonathan Strauss highlighted a shared goal: empower music entrepreneurs to build global businesses. In practice, the fund targets labels, catalogs, and ventures that can scale without losing identity.
Busy Year of Acquisitions
This partnership also builds on an active year for CMG. Notably, the company acquired deadmau5’s catalog and Mau5trap Records in a $55 million deal. Furthermore, CMG purchased indie electronic label Monstercat and Berlin-based !K7. It also expanded joint ventures with Ty Dolla $ign’s EZMNY Records, Star Trak Entertainment, and Pack Records. Meanwhile, The Circuit Group launched label services and created a publishing division with Kobalt.
For creators, the impact could be immediate. With back catalog investments and futures funding, artists can accelerate plans while staying true to their sound. In addition, they gain partners who understand the communities behind the music. That alignment matters when decisions shape careers and scenes.
Ultimately, Circuit Capital signals a shift toward culture-first investment. Instead of chasing short-term gains, the partners prioritize long-term value and community. For artists, the fund offers a path to scale while keeping creative control. For the industry, it sets a new standard for investment that strengthens creators rather than diluting their vision. As the market evolves, this approach may define how music grows in the next decade.
About the Author
