Netflix and Spotify are teaming up in a partnership that could change how audiences experience podcasts. Starting in early 2026, Netflix will host a curated slate of Spotify’s most popular video podcasts, beginning in the United States before expanding internationally. The collaboration highlights the growing overlap between streaming television and podcasting, as both companies seek to capture new audiences.
Expanding Netflix’s Content Strategy
For Netflix, this move represents a deliberate step beyond its traditional focus on scripted series, films, and reality shows. The lineup will feature The Dave Chang Show and The Bill Simmons Podcast, along with titles such as The Zach Lowe Show, The Rewatchables, The Big Picture, and Serial Killers. However, The Joe Rogan Experience, Spotify’s most-listened-to podcast worldwide, will not be included. By adding video podcasts, Netflix is signaling its intent to diversify and tap into the rising popularity of audio-visual formats.
Benefits for Both Platforms
The companies are framing the deal as a win for both creators and audiences. Lauren Smith, Netflix’s vice president of content licensing and programming strategy, explained: “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences.” This statement underscores Netflix’s strategy to broaden its entertainment portfolio while offering subscribers fresh content choices.
Spotify also stands to benefit significantly. By leveraging Netflix’s global subscriber base, the company can extend the reach of its podcast creators and strengthen its position in the streaming ecosystem. Roman Wasenmüller, Spotify’s vice president and head of podcasts, emphasized: “This offers more choice to creators and unlocks a completely new distribution opportunity.” Although financial terms were not disclosed, the strategic value of the partnership is clear.
A Sign of Industry Convergence
Ultimately, this collaboration reflects a broader trend in digital media. As platforms compete for attention, the lines between television, film, and podcasting continue to blur. For audiences, the partnership means more ways to engage with favorite shows and personalities. For creators, it opens new opportunities to reach global viewers.
Key takeaway: By joining forces, Netflix and Spotify are betting on the future of video podcasts, offering audiences fresh entertainment options and creators unprecedented exposure.
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