Credit: Digital Music News
The company is actively recruiting popular K-Pop artists to host a new series of virtual performances within the Meta-verse. This move is a calculated effort to recapture relevance in the virtual entertainment sphere. Virtual concerts have proven to be a massive draw for the younger demographic that often frequents rival platforms.
By focusing on K-Pop, Meta aims to harness the genre’s incredibly dedicated international fanbase. K-Pop enthusiasts are known for their high levels of digital engagement and willingness to participate in unique online experiences, offering Meta a direct path to acquiring and retaining a large, active user base in its virtual worlds.
This strategy suggests that Meta recognizes the need for exclusive, culture-defining content to stand out in the metaverse race. Leveraging K-Pop’s unique global appeal could provide the necessary star power to establish Meta as a serious player in the future of virtual entertainment.
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