Credit: Music business Worldwide
Yang’s arrival brings a wealth of data-driven confidence in the music industry’s future. The latest ‘Music In The Air’ report forecasts that the global music market will nearly double, growing from $104.9 billion in 2024 to an estimated $196.8 billion by 2035. Furthermore, it predicts global paid streaming subscribers will surpass 1.5 billion by 2035.
In her new role, Yang will report to Michael Ryan-Southern, another former Goldman executive leading WMG’s M&A activity.
Her stated strategic focus aligns with industry trends toward diversified revenue: “The industry should [consider] how it can better leverage the entire artist-fan relationship… to really try to monetize every single touchpoint between an artist and their fans,” she said in a 2023 interview. This includes focusing on ticketing, merchandising, and new digital opportunities.
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