“AREQUIPE” (named after the Latin American caramel confection) is built on an infectious beat that immediately commands movement. La Cruz describes the song as an exploration of spontaneous desire and connection within a club setting, stating, “’Arequipe’ is my way of exploring desire, attraction and the spontaneous connection between two people who meet in a nightclub. It is born from the everyday, from what happens on a night of partying and lust.” The production skillfully merges emotional sincerity with enveloping rhythms, creating a sound that connects on both an intimate and universal level.
The single arrives at a moment of growing industry recognition for La Cruz. He recently participated in Premios Juventud 2025, where he was nominated for the prestigious “Artista Masculino de Nueva Generación” (New Generation Male Artist) and served as an awards presenter, highlighting his increasing influence on the global Latin music stage.
La Cruz, who is an active member of the LGBTTQ community, uses his platform to champion inclusion and diversity. His musical narrative is defined by personal experiences and a commitment to expanding the lyrical scope of contemporary reggaetón, disrupting traditional heteronormative limits. This innovative approach is fully reflected in the official music video for “AREQUIPE,” an audaciously visual complement directed by Victor Marín.
The artist, who released his sophomore EP, “El Nene Vol. 1,” in October 2024, is widely regarded as being at the vanguard of a new wave of disruptive Latin talent. “AREQUIPE” is now available on all major digital platforms, further solidifying La Cruz’s position as a creator who is not just making music, but defining culture for the next generation.
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