
It has already surpassed Red Notice (2021), which reached 230 million views in its first 91 days. KPop Demon Huntersstill has 24 days left in the same premiere window.
The success shows no slowdown: for three consecutive weeks it held almost 0% audience decline, with over 26 million weekly views.
The soundtrack also makes history, placing four tracks in the Billboard Hot 100 Top 10 — a first-ever achievement.
Audrey Nuna, voice of Huntr/X, said: “Now I feel like I have to go for the EGOT.”

Anthropic Reaches Settlement with Authors
AI company Anthropic settled a lawsuit with authors who accused it of using pirated books to train its chatbot Claude.
The case could strengthen the lawsuits from Universal Music Group and other music publishers, who claim Anthropic also pirated song lyrics.
Financial details weren’t disclosed, but experts believe this precedent could be crucial in future AI vs. music industry cases.

Source: Music Business Worldwide
ByteDance Valued Above $330 Billion
ByteDance, owner of TikTok, is preparing a share buyback valuing the company at $330 billion.
Q2 revenue grew 25% year-over-year, reaching $48 billion, mostly driven by the Chinese market.
Meanwhile, TikTok faces ongoing pressure in the U.S. over potential divestment.
Read also: TikTok’s impact on the music industry
Apple Music Expands Playlist Transfer Tool
Apple has expanded its playlist transfer feature to the U.S., UK, Brazil, Canada, France, Germany, and Mexico.
The tool allows users to import playlists from Spotify and other platforms directly into Apple Music.
This move aims to boost user loyalty in the streaming wars.
Read also: How to use Apple Music in your strategy
YouTube Launches “Hype” Worldwide
YouTube rolled out its Hype feature to 39 countries, including the U.S., UK, Japan, Korea, and India.
Users can “hype” up to three videos weekly. Those videos gain points that feed into a new leaderboard, boosting visibility for small creators.
This tool positions YouTube to compete more directly with TikTok.
Read also: How to grow on YouTube from scratch