Jorja Smith, an English singer and songwriter, has sought to fight back against an AI-assisted track of ‘I Run’, one that was created by UK-based producer Haven. There were recent allegations over AI-assisted vocals in Smith’s ‘I Run’ track that were used, which were very close to resembling Smith’s own voice.
Smith’s label, FAMM, had posted on Instagram with a claim that the original version of ‘I Run’ and the recreated version with AI vocals both “infringe on Jorja’s rights.” Another allegation was made stating that Smith’s vocal likeness and name had been created without permission to “suggest to the public that ‘I Run’ was an unreleased Jorja Smith track.”
FAMM rejected an invitation from Haven’s team to have Smith hop on a remix of the track while it kept soaring in popularity.
Andre Benz, the founder of the company that had released ‘I Run’ (Broke Records), has fought back in the comments on a post of FAMM’s. He had claimed that “no one believed it was a Jorja Smith track until Jorja Smith herself used the song in her video mouthing the lyrics like she was singing it.” Since then, there have been multiple conflicts over that particular comment.
On a side note, ‘I Run’ had been originally created with male vocals used from the AI-powered music platform Suno to then give them a “female tone.”
With this situation, FAMM wished to spur on further debate within the music industry. “We have an opportunity to discuss how AI technology is used in the arts and so intend to encourage public discourse around how we should establish a framework to regulate such use of AI… we all need to step up and push for some guardrails before the moment is completely lost,” FAMM stated. “This isn’t just about Jorja. It’s bigger than one artist or one song… we want this conversation to be had publicly.”
Photo Credits: theguardian.com, billboard.com
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