ONErpm logo, horizontal version. https://onerpm.com/visual-identity/
In the modern music landscape, success isn’t just about record sales—it’s about building a digital presence and connecting with fans directly. Leading this charge is ONErpm, a record label and Multi-Channel Network (MCN) that has solidified its position as a powerhouse on YouTube. By viewing the platform not just as a place for exposure but as a true engine for growth, ONErpm is helping a diverse range of artists and creators not only find an audience but also build sustainable careers.
A Strategic Approach to Digital Growth
ONErpm’s strategy goes far beyond simple video distribution. The company leverages its deep understanding of the platform to develop a holistic ecosystem that supports its talent. For example, the company works with digital media channels like Destino Tolk and Trap House Latino, which have become pillars of the Latin urban movement by opening doors for new talent. Destino Tolk, with its focus on the Cuban diaspora audience, has even launched its own music label to further elevate artists from the region. This approach demonstrates how ONErpm fosters a community that extends beyond music, creating new opportunities for collaboration and growth.
Transforming Careers with Tangible Results
The tangible results of this strategy are most evident in the success of the artists themselves. Cuban reparto stars Dany Ome & Kevincito el 13lin have seen their YouTube income double since partnering with ONErpm just a year ago. Similarly, pop artist Melanie Santiler, who burst onto the scene in 2023, has quadrupled her YouTube income in just six months, powering a solid career with international momentum. Digital/YouTube Manager Stephanie Guerrero summed it up perfectly, stating, “With YouTube as one of the most influential platforms in the world, at ONErpm we’ve built an ecosystem that not only increases our market share, but also generates life-changing revenue and expands the reach of our artists and creators.”
The Future of Music is Here
Ultimately, ONErpm’s success story is a testament to the power of a strategic, creator-first approach. By providing robust support, expert guidance, and a commitment to unlocking new revenue streams, ONErpm is redefining what it means to be a record label in the digital age. For aspiring and established creators alike, this innovative model offers a clear path to transforming their passion into a thriving business, all while building a global community around their work.
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