Sergio George. Sony Music Latin. Andrea Ramirez PR. AR Management
In a vibrant tribute to a genre that has conquered dance floors worldwide, Google has unveiled its first-ever global Doodle dedicated to salsa. Launched on September 15, 2025, just in time for Hispanic Heritage Month, this special audiovisual project was curated by none other than Grammy-winning producer, pianist, and arranger Sergio George. The initiative marks a significant moment, recognizing salsa not just as a music style but as a global cultural phenomenon born in Latino communities.
A Global Tribute to Salsa’s Legacy
This animated music video is a joy to behold, featuring a remix of five legendary salsa anthems that have become staples of celebration. The Doodle brings to life the timeless sounds of “I Like It” by Pete Rodríguez, “Mi Gente” by Héctor Lavoe, “Llorarás” by Oscar D’León, “La Vida es un Carnaval” by Celia Cruz, and “La Noche” by Joe Arroyo. As the animation unfolds, viewers are treated to visuals of iconic instruments like the piano, conga, and trombone, capturing the infectious energy that transformed cities from New York to Cali into epicenters of a musical revolution.
The Maestro Behind the Music
The project is a testament to the influence of its curator, Sergio George, who is considered one of the most defining figures in modern salsa. His expertise ensures the Doodle and its accompanying playlist, titled “Dame Más Salsa,” provide an authentic look at the genre’s legacy. This tribute also arrives just days before George presents his highly anticipated festival, ¡ATACA SERGIO!, at Miami’s Kaseya Center on September 21. The festival promises to further celebrate salsa’s cultural impact, featuring a stellar lineup of artists who have carried the genre’s torch, including Anthony Ramos, India, Luis Enrique, and many more.
More Than Just a Genre
Ultimately, Google’s Salsa Doodle serves as a powerful reminder of music’s ability to transcend borders and generations. As the accompanying social media message so eloquently puts it, “More than a genre, salsa is a global soundtrack of joy and resilience.” Through this creative and engaging tribute, Google invites a global audience to experience the rhythm, color, and vitality of salsa and to celebrate the rich cultural heritage it represents. To dive deeper into the beat, simply head over and listen to the curated “Dame Más Salsa“ playlist
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