Gibson has officially announced the return of its Artist Spotlight Program for 2026, continuing its mission to elevate emerging musicians from around the world. Revealed on January 7, 2026, in Nashville, Tennessee—home to Gibson’s headquarters—the program provides young artists with tools, mentorship, and global visibility across Gibson’s expansive media and retail platforms. Since its launch in 2024, Artist Spotlight has become a powerful music discovery platform connecting fresh talent with international audiences.
The 2026 class reflects a truly international mix of styles, cultures, and creative voices. Featured artists include De Nachtwacht from the Netherlands, Night Traveler from Austin, Charlotte Sands and Black Polish from Los Angeles, Corella from Manchester, verygently from Nashville, JoOji from Japan, Paula Pera from Bogotá, Nieve Ella from England, Bándalos Chinos from Buenos Aires, and Last Train from France. Together, these artists represent a broad spectrum of musical influences and regional scenes, highlighting Gibson’s commitment to showcasing global talent and encouraging cross-cultural discovery.
How the Artist Spotlight Program Supports Musicians
Each month, a new artist or band will be featured across Gibson.com, social platforms, and press coverage through the Gibson Gazette. Select artists will also connect with fans through live experiences and promotional events at Gibson Garage locations in Nashville and London. This multi-channel exposure helps musicians expand their audience, strengthen their professional networks, and gain valuable industry visibility. Supported by Gibson Brands and its respected portfolio—including Epiphone, Kramer, MESA/Boogie, KRK, and Maestro—the program blends artistic development with real-world industry access.
Jenny Marsh, Global Director of Cultural Influence at Gibson, emphasizes the program’s deeper purpose beyond promotion: “La música es sanadora. La música es alegría. Nuestra misión es difundirla por todo el mundo,” which translates to, “Music is healing. Music is joy. Our mission is to spread it throughout the world.” Her statement reflects Gibson’s belief in music as a universal language capable of inspiring connection and positive change across cultures. With nearly 130 years of heritage since its founding in 1894, Gibson continues to invest in innovation while championing emerging voices.
Discover the Artists Shaping Tomorrow’s Sound
As Artist Spotlight unfolds throughout 2026, fans are encouraged to follow the monthly updates and explore each featured artist through Gibson’s official channels, including Gibson TV and the Gibson App. By spotlighting rising musicians from around the world, Gibson reinforces its role in shaping the future of music and connecting audiences with the next wave of creative talent.
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