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The Sonoran Desert is about to become the center of the musical universe. This week, global superstar and Hermosillo native Carín León officially put his hometown on the international festival map by announcing the inaugural lineup for La Cura Fest. Set for the weekend of March 14–15, 2026, this landmark event represents the first world-class music festival of its kind in the region, curated by León himself to reflect the “bold mix of sounds” that has defined his record-breaking career.
A Genre-Bending Oasis
La Cura Fest isn’t sticking to just one lane. The lineup is a star-studded crossroads of global genres, bringing together Spanish pop icon Alejandro Sanz, Puerto Rican singer-songwriter Kany García, and Mexican indie sensation Kevin Kaarl.
In a move that highlights the growing crossover between regional Mexican and American country music, the festival will also feature country heavyweights Jelly Roll and Midland. While the energy will be high both days, the experience is designed to be unique: Saturday, March 14, will feature a signature set from Jelly Roll, while Sunday, March 15, will see the desert transformed by the unstoppable rhythms of Grupo Frontera.
Authenticity Meets Global Scale
Beyond the massive main stage at Expogan, La Cura Fest is leaning into its roots by incorporating a Palenque as a secondary stage. This adds a layer of cultural depth, offering fans a more intimate and authentically Mexican musical experience. Carín León, who will headline both nights, envisioned the festival as a way to “make some noise from the soul” and provide a platform for emerging talent alongside established legends.
The response has been nothing short of explosive. Tickets for the opening Saturday have already sold out in record time, as fans from across Mexico and the United States scramble to be part of this historic debut.
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