Courtesy Prensa Solido Records
The world’s most-listened-to Argentine music producer has traded the studio booth for the design table. Bizarrap (BZRP), the genius behind those record-shattering sessions and a four-time Latin Grammy winner, has officially teamed up with adidas Originals for his first major international footwear collaboration: the Forum2000 x BZRP sneaker. Announced on October 27, 2025, in Buenos Aires, this launch isn’t just about a new shoe—it’s a cultural statement that blends music, fashion, and the producer’s unique philosophy.
A New Icon with Y2K and Denim Vibes
The Forum2000 x BZRP is a bold reinterpretation of an iconic adidas silhouette. Taking cues from the late 90s and early 2000s, the sneaker embraces a distinctly Y2K aesthetic, combining a chunky design with sleek, premium details. Bizarrap was heavily involved in the creative process, even traveling to the adidas headquarters in Germany to ensure the design truly reflected his universe. The shoe features a Cream White leather base, with the brand’s iconic three stripes finished in a denim texture—a textile making a strong comeback in streetwear. Subtle details make it BZRP’s own, including a gold zip closure on the tongue and the producer’s logo imprinted on the insole, drawing inspiration from his famous studio setup. This collaboration is a testament to the artist’s core message: authenticity.

The Power of the Unseen Takes the Screen
The release is accompanied by a visually striking short film directed by young Colombian talent, Stillz. The entire campaign centers on the concept: “El poder de lo que no se ve” (The power of what cannot be seen). This idea perfectly mirrors Bizarrap’s well-known, masked persona; as the core message states, “you don’t need to show yourself to be great.” The film, set to the beat of Gorillaz’s “DARE,” literally shows Bizarrap becoming invisible when he puts on the sneakers, tracing his journey from his native barrio, Haedo, to global fame. In a fun touch for fans, figures like football sensation Lamine Yamal and Gorillaz’s own Damon Albarn make appearances.
Get Your Pair
The Forum2000 x BZRP officially launched globally on October 29. This unique blend of legacy design and fresh, musical energy is available on the adidas website and at select retail locations, including key stores in Argentina like adidas Originals Malabia and Dionysos Palermo. Priced at $219.999 ARS (approximately $140 USD), this sneaker is a chance for fans to own a piece of a truly historic collaboration. BZRP has always proven that powerful impact can come from behind the scenes, and now, you can step into that philosophy.

