Britney Spears Strikes Catalog Deal With Primary Wave

Britney Spears has entered the rapidly expanding catalog market, reaching an agreement to sell her song rights and related assets to Primary Wave, according to multiple industry sources. While representatives for both parties have declined to comment publicly, reports suggest the transaction landed in the low nine-figure range with specific terms remaining private.

Though the finer points of the sale have not been disclosed, it is widely believed that the agreement covers Spears’ share of artist royalties and publishing interests. Sony Music controls her master recordings, meaning any transfer likely centers on royalty participation and songwriting income rather than ownership of the recordings themselves. Spears holds writing credits on dozens of tracks across her career, including the hit ballad “Everytime” and several fan-favorites that helped define her evolution from teen-pop phenomenon to a dance-floor favorite.

The deal places one of the most recognizable catalogs of the 21st century into the hands of Primary Wave, a company known for aggressively developing artists’ intellectual property across film, television, branding, and stage productions. Spears’ repertoire offers significant cross-platform potential, particularly as Hollywood prepares a feature adaptation of her bestselling memoir “The Woman in Me.” Her music has already proven adaptable beyond radio and streaming, with the Broadway musical “Once Upon a One More Time” debuting in 2023.

Spears has not released a full-length album since 2016’s “Glory” and has largely stepped away from live performance following the conclusion of her Las Vegas residency and subsequent tour dates in 2018. A planned return to the Strip was scrapped in 2019, and she has not resumed regular touring since the end of her conservatorship in 2021. In recent weeks, she mitigated speculation about a comeback, indicating she does not plan to perform in the United States again, though she hinted at possible appearances abroad.

For Primary Wave, the acquisition adds another global pop artist to a roster built on heritage value and cultural longevity. For Spears, the sale represents both a financial milestone and a new phase in maintaining a catalog that has shaped modern pop for more than two decades.