Ticketmaster, the Live Nation-owned ticketing giant, has announced a leadership change that could shape the future of live entertainment. Saumil Mehta has been appointed as the company’s new Global President, effective November 1. He succeeds Mark Yovich, who becomes Chairman after serving as President since 2020. The transition highlights Ticketmaster’s focus on innovation, global expansion, and artificial intelligence.
Mehta’s tech pedigree and AI focus
Mehta brings a strong background in product development and technology leadership. He spent nearly a decade at Square, where he rose to Chief Product Officer and Head of Business Org. There, he helped scale products used by millions of small businesses and hundreds of millions of consumers. Before Square, he founded LocBox, a marketing automation startup acquired in 2015. More recently, he advised and invested in AI startups, experience that aligns with Ticketmaster’s goal of accelerating an “AI transformation” across its business.
Under Mehta’s leadership, Ticketmaster plans to apply AI in several areas. For example, the company aims to empower venues, strengthen its ticketing infrastructure against fraud, and improve the ticket-buying experience for fans. “The real opportunity lies in how we evolve the experience by building smarter and more intuitive ways for fans to connect with the live experiences that matter so much to them,” Mehta said. His appointment signals a clear push toward blending advanced technology with Ticketmaster’s global reach.
Yovich’s legacy and strategic continuity
Meanwhile, Yovich leaves behind a strong record of growth. During his tenure, Ticketmaster expanded its global presence, advanced its technology platforms, and delivered a unified experience for fans worldwide. As Chairman, he will continue to support long-term strategy with a focus on global expansion and innovation. Live Nation CEO Michael Rapino praised the transition, noting that Mehta’s “fresh perspective and deep product and technology expertise” will help build on the company’s momentum.
In summary, this leadership shift marks the beginning of a new chapter for Ticketmaster. With Mehta at the helm, the company is positioning itself as more than a ticketing service. It is becoming a technology-driven gateway to live entertainment, with AI at the center of its strategy. Fans, venues, and industry stakeholders will be watching closely as Ticketmaster enters this next phase.
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