Techradar.com
In a move that underscores the growing value of premium digital audio, Audacy and Sonos have entered into a strategic alliance designed to widen distribution and unlock new advertising revenue. As part of the agreement, Audacy will act as the exclusive U.S. sales and distribution partner for Sonos Radio’s ad inventory, bringing the speaker company’s streaming platform deeper into the commercial audio marketplace.
The collaboration positions Audacy’s sales infrastructure and ad-tech capabilities at the center of Sonos Radio’s next growth phase. By tapping into Audacy’s national sales force and monetization tools, Sonos aims to scale its advertising business while preserving the curated listening experience that has become central to its brand.
Sonos Radio, which is home to more than 100 stations spanning artist-led channels, genre programming, and mood-based playlists, will now be available across the Audacy app and website. Beyond Audacy’s ecosystem, distribution will extend to platforms such as Google Home, Amazon Alexa, and Apple Music, further broadening reach. Notably, Audacy’s broadcast stations have already been accessible through Sonos devices for several years, making this latest development a natural next step in their relationship.
From a business standpoint, Sonos Radio will join the Audacy Digital Audience Network, gaining access to advanced ad-targeting tools, programmatic demand channels, and dynamic inventory management. These systems are powered by Audacy’s AmperWave technology, which supports thousands of digital audio streams and a roster of premium publishing partners. The goal is improve fill rates, drive higher CPMs, and create scalable opportunities for brand integrations within a high-engagement environment.
For Audacy, the deal continues a streak of headline partnerships aimed at expanding its digital footprint. Recent collaborations with companies across radio, sports, and creator-driven media signal a broader strategy to build a cross-platform audio ecosystem that connects content, technology, and advertising under one roof.
As streaming audio competition intensifies, alliances like this reflect a clear industry trend of blending premium curation paired with advanced ad infrastructure. As 2026 progresses, this may be the formula for sustainable growth in the next era of listening.
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