AI Now Has the Ability to Help Radio Compete in Video Advertising

Is AI Changing the Video Advertising Industry?

Over two years ago, AI had a radio awakening. Many questions were being asked during this time: Could AI maintain an authentic voice and quality? Would this work? What would it mean for the radio business/industry? Now, some stations are curious enough to get the answers to these questions and see for themselves by using AI to expand their operations and engage in competition that wasn’t manageable even thirty months ago.

Radio sales previously operated with the constant constraint of creative time, which took days or weeks depending on creative availability and production schedules. Now, AI has swooped in and changed that model entirely.

Sales teams can generate complete commercials set with logos, voiceovers, footage, professional image, and music in mere minutes. These can be broadcasted immediately without any rough drafts. Since AI has stepped in, sales have increased exponentially and more deals are being closed at rapid rates.

AI is making audio production quicker and also giving radio stations the new ability to compete in video advertising. Video advertising is already a fast growing part of the industry. With AI-generated video generation, it changes the game completely. Stations can walk into advertising meetings with a fully coordinated campaign complete with streaming video ads, social media content, and on-air spots all effortlessly generated.

Radio has always presented itself to be adaptable. So far, it has survived the transition from AM to FM, found ways to embrace digital streaming, and remains relevant even in our rapidly changing world. AI video is the next phase in this rapid growth. Radio is adapting and expanding to accommodate AI’s services, highlighting the sudden success of AI in this industry.