From the press release issued on Wednesday, December 17th, the global agreement deal will add provisions geared towards improving how songwriters are credited on TikTok. The deal will also expand on attribution standards and enhanced reporting for digital platforms.
On Wednesday, the companies have stated, “The new agreement strengthens BMG’s leadership in modernizing publishing deals by raising reporting and attribution standards across digital platforms and introducing meaningful improvements to how publishing rights are managed and promoted. Through expanded platform-level capabilities, BMG will gain deeper visibility into music usage, and more advanced digital rights management tools, all supporting its commitment to scalable, forward-thinking infrastructure for songwriters and rights holders.”
In an added statement: “This next phase of the partnership advances how publishing rights are recognized across the ecosystem and valued in today’s dynamic, social-first environments.”
BMG shared that the next phase of its partnership with TikTok will look into how publishing rights are recognized across the ByteDance-owned platform. “We continue to invest in systems and structures that protect rights, ensure attribution, and add value for creators across the digital landscape,” says Celine Joshua, the EVP and Global Marketing and Streaming of BMG.
TikTok’s Global Head of Music Development, Tracy Gardner, shared, “BMG truly understands the power of TikTok and the opportunity it creates for songwriters today. They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we’ve built together–and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”
Photo Credits: musicbusinessworldwide.com, billboard.com
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