ElevenLabs has launched the Iconic Voice Marketplace, a platform that helps brands license celebrity voice-clones quickly and transparently. Moreover, the service follows the company’s recent music-licensing deals with Merlin and Kobalt. Consequently, the move signals a more structured, rights-first approach to synthetic voice technology.
Catalogue of Voices
The catalogue includes singers, actors, and public figures. For example, it lists Art Garfunkel, Liza Minnelli, and Judy Garland. Additionally, it features John Wayne, Sir Laurence Olivier, Michael Caine, Babe Ruth, Alan Turing, and J. Robert Oppenheimer. Brands can search for voices suited to narration, ads, games, podcasts, and audiobooks. Furthermore, they can find voices for documentaries and educational content.
When a brand selects a voice, ElevenLabs connects them with the rights holder. Then, the rights holder reviews the request and negotiates terms. Importantly, no commercial use proceeds without signed approval. As a result, estates and artists gain a clear revenue path. Likewise, companies reduce legal risk when they secure proper permissions.
Marketplace Benefits
The marketplace also aims to speed up discovery and licensing. Instead of attempting unauthorized recreations, brands can secure rights through a single, rights-focused workflow. Moreover, this approach encourages ethical use of synthetic voices and respects creator control. Consequently, storytellers and marketers gain new creative options while maintaining legal and moral safeguards.
ElevenLabs further announced that Matthew McConaughey has invested in the company. In addition, he plans to use the technology to produce a Spanish edition of his Lyrics of Livin’ newsletter in his own voice. Notably, his involvement shows how creators can both invest in and benefit from voice-AI platforms. Therefore, the news highlights growing mainstream interest in licensed synthetic voice tools.
In short, the Iconic Voice Marketplace offers a practical, rights-respecting route to celebrity voice licensing. Ultimately, brands gain faster access to iconic voices while estates retain control and revenue. Finally, with notable partners and investors on board, ElevenLabs aims to normalize licensed synthetic voice use across media while protecting creators and estates.
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