Charli XCX’s 2024 album Brat did more than create a moment — it opened a listening gateway. In 2024 the album went viral across social platforms. Moreover, even prominent figures referenced it. As a result, attention turned into measurable streaming gains for Charli’s entire discography.
Brat’s Streaming Surge
First, the numbers tell a clear story. Charli’s average weekly on-demand audio streams rose from about 7.7 million in September 2023 to 20.9 million by September 2025. Between January and May 2025, non-Brat songs in her catalog climbed roughly 272% in streams. In other words, new listeners used Brat to discover older songs. Luminate’s analysis highlights this unusual halo effect, which differed from the typical post-release bump.
Second, the why matters. Charli has spent a decade experimenting across electronic and pop styles. Consequently, her back catalog is diverse and rewarding to explore. For example, listeners attracted to Brat could trace her evolution from experimental tracks to pop hooks. In contrast, artists with already established fanbases often only consolidate streams after a new release. Therefore, Brat functioned as both a breakout moment and a discovery engine for listeners unfamiliar with Charli’s history.
Lessons for Artists & Creators
Third, there are lessons for creators and industry watchers. First, a strong, varied back catalog increases the odds that a breakout album will lead to long-term discovery. Second, taking creative risks can create distinct musical identities that invite exploration. Third, timing and luck still play roles; not every strong release will trigger a Brat-style halo. That said, Charli’s example shows what is possible when artistry meets momentum.
In conclusion, Brat demonstrates how a single release can reshape an artist’s streaming landscape. Ultimately, the album converted viral energy into sustained catalog growth. For artists, the takeaway is simple: invest in a diverse body of work, stay true to your vision, and make it easy for new listeners to find you on major streaming platforms.
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