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A New Podcast Exploring the Future of Music Marketing
A dynamic new podcast is joining the conversation around how music reaches audiences today. Music to Your Ears has officially launched its first three episodes, offering listeners a deep dive into the strategies, tools, and innovations shaping modern music promotion. Produced by Mil3s Entertainment and sponsored by SongTools — the fast-growing music-tech platform recently hailed by Forbes as “the Canva of music marketing” — the series aims to illuminate the fast-changing landscape artists now navigate.
Hosted by Innovators Leading the Conversation
Created and hosted by SongTools CEO Danny Garcia and serial entrepreneur Jimmy Mikaoui, the show features candid conversations with executives, marketers, and creators who are driving the industry forward. Early guests come from Nettwerk Music Group, Kobalt, and Soundstripe, each sharing firsthand insight into how technology, storytelling, and data are reshaping the way music is discovered and consumed.
Storytelling, Authenticity, and Fan Connection
In the premiere episode, Nikki Fair — EVP of Marketing at Nettwerk Music Group — highlights the power of authenticity in a world saturated with content. Today’s fans, she notes, can easily detect when something feels forced. Instead, successful campaigns are built on genuine stories and artist-to-fan connection. “Authenticity is still everything,” she says, emphasizing how labels are now nurturing communities rather than simply promoting releases.
Where Tech Meets Creativity
The discussion expands in episode two with Jason Feinberg, SVP at Kobalt and Head of Kosign, who explores the growing link between artistry and technology. Data isn’t replacing creativity, he argues — it’s enhancing it. With modern platforms offering unprecedented insights, Feinberg highlights curiosity and adaptability as essential traits for today’s creators.
Building Sustainable Careers for Creatives
Episode three centers on Travis Terrell, Co-Founder and President of Soundstripe, who recounts the company’s creation and mission to help “creatives keep creating.” His story underscores the rising importance of sync licensing and subscription-based income models in helping independent artists build sustainable careers.
A Monthly Look Behind the Curtain
“We want to spark real conversations with the people defining the next era of artist empowerment,” says co-host Jimmy Mikaoui. Garcia adds that the goal is to “pull back the curtain on how modern music promotion really works.”
New episodes of Music to Your Ears will be released monthly on Spotify, Apple Podcasts, and YouTube, featuring upcoming guests from leading distributors, boutique agencies, and emerging music-tech platforms.
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