Sounds Right is widening a bold experiment that links music streaming to conservation funding. Originally, the group created “Nature” as an artist on streaming services so that royalties from tracks containing nature sounds would support climate-emergency projects. Since launch, those tracks reached more than 26 million listeners and Sounds Right committed $400,000 to conservation efforts.
New Distribution Platform
Sounds Right now partners with DistroDirect to launch a distribution platform. Consequently, Nature acts both as an artist and as a digital distributor. Independent musicians can upload tracks there and split royalties 50:50 with the campaign. Moreover, the platform keeps artist control while making the funding process clear and traceable. Therefore, creators can pursue their vision and, at the same time, contribute directly to environmental projects.
The expansion also grows the catalogue and geographic reach. For example, 14 new releases from artists in Latin America and Africa arrive this week, which diversifies the soundscape and audience. In addition, Brazilian DJ-producer Alok joined the initiative and plans to record with Indigenous musicians from the Amazon. These collaborations will amplify regional stories and traditional knowledge, and they will channel new revenue into urgent local conservation work. As a result, the project connects creative practice to tangible environmental outcomes.
Vision and Impact
Hans Poulsen of Eleutheria Group described the launch as a scalable mechanism for independent artists worldwide. He said the model aligns creative freedom with measurable environmental impact, and his remarks highlight the campaign’s practical focus. Furthermore, the simple 50:50 royalty split gives artists a straightforward, actionable way to support conservation without sacrificing rights or earnings.
In conclusion, Sounds Right’s move into distribution reframes what a music release can accomplish. For artists, it provides an immediate, transparent route to fund climate action. For listeners, each stream can turn into a small but real contribution to conservation. Ultimately, this initiative shows how the music industry can redesign its infrastructure to reward creativity while protecting the planet.
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