Courtesy Sony Music
The music industry is abuzz with the news that Vanessa Picken is concluding her tenure as Chair and CEO of Sony Music Australia and New Zealand after a impactful three-year term. Having taken the helm in 2022, succeeding Denis Handlin, Picken brought over 15 years of impressive leadership experience to the challenging role, steering the company through a period of significant change. Her departure marks the successful completion of a transformative chapter for the regional music powerhouse.
A Legacy of Modernization and Artist Focus
Picken’s time at Sony Music ANZ was characterized by a push for modernization and a renewed focus on the creative community. She oversaw major structural shifts, famously stating: “I am incredibly proud of what we have achieved together over the past three years, particularly during this transformative period for our Australia and New Zealand operations.” Key initiatives included enhancing digital and marketing capabilities and fueling growth through new experiential and licensing ventures. Crucially, Picken emphasized artist support, adding, “Throughout it all, we’ve placed a renewed focus on artist wellbeing and deepened their connection to the team.” Her dedication to artists, and the privilege she felt in leading the company, are clear in her parting words.
A Career of Digital Pioneering
Picken’s path to the top of Sony Music was built on deep digital expertise. Before her CEO role, she served as Managing Director for the independent music company [PIAS] in Los Angeles, where she restructured their label group and distribution business. Even earlier, she founded the digital agency and label services company Comes With Fries, solidifying her reputation as a digital pioneer. Starting her career at EMI Music Australia in 2006, where she contributed to the success of artists like Robbie Williams, Picken’s background is a masterclass in adapting to the changing music landscape.
Inspiration for the Next Chapter
Reflecting on her legacy, Picken noted the personal significance of her position: “As I move on from being the first woman to hold this role, I do so with great excitement for the future. I’m confident I won’t be the last, and I hope that in the process, I’ve inspired others to follow their own paths.” This sentiment of paving the way for future female leaders is a powerful takeaway from her term. Rob Stringer, Chairman of Sony Music Group, offered thanks, saying, “We extend our thanks to Vanessa for her time at Sony Music and for her commitment to guiding our artists’ careers and championing local creative talent.” As Picken steps away to embrace her “next opportunity,” the industry acknowledges her indelible impact on Sony Music Australia and New Zealand.
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