Bad Bunny continues to make history. Billboard and Telemundo announced that the Puerto Rican superstar will be honored as Billboard’s Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards. The event takes place October 23 at Miami’s James L. Knight Center. Fans can watch live on Telemundo, stream on Peacock and the Telemundo App, or tune in across Latin America and the Caribbean on Telemundo Internacional.
Bad Bunny’s Chart Dominance
For more than two decades, Bad Bunny has led the charge in Latin music. He has dominated Billboard’s Hot Latin Songs and Top Latin Albums charts with unmatched consistency. Singles debut at the top, while albums spark global conversations. In addition, he became Spotify’s most-streamed artist worldwide three years in a row. He also set the record for the highest-grossing tour in a single year. As a result, his music now resonates across borders and generations.
Meanwhile, his impact stretches far beyond the charts. Bad Bunny was the first Spanish-language artist to headline Coachella, a milestone that confirmed Latin music’s global reach. Beyond that, his Puerto Rico residency show, No Me Quiero Ir de Aquí, became the most-watched single-artist livestream in Amazon Music’s history. In addition, he has reshaped fashion and film. From co-chairing the Met Gala to starring in Hollywood projects, he continues to expand what it means to be a global artist.
More Than Music: A Cultural Force
This recognition highlights more than commercial success. Instead, it celebrates an artist who has changed the cultural landscape. Bad Bunny’s fearless individuality and groundbreaking projects have redefined what it means to be a Latin artist in the 21st century. Furthermore, as Billboard noted in its October 1 cover story, his career is not just about hits. It’s about shifting how the world experiences Latin music. Ultimately, his influence is cultural, artistic, and deeply personal for millions of fans who see themselves reflected in his work.
On October 23, fans will witness history as Bad Bunny accepts the honor of Top Latin Artist of the 21st Century. The award reflects not only his achievements but also his power to transform global culture.
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