Spotify: New Social Tools and Business Strategies
Spotify is getting more social. The company is adding a direct messaging feature to its app. This new tool helps users share music and podcasts easily. It is for both Free and Premium users who are over 16. The change is a response to user requests. It aims to help artists grow their audience. You can find more info on this new feature in Spotify’s.
In a related move, Spotify’s Co-President, Alex Norström, said the company plans more price hikes. He says these hikes will help them add new features and become profitable. This shows a new business era for the platform. Price increases are now a regular part of its strategy.
Legal Battles in the Industry
Legal battles continue to make news. Sting’s former Police bandmates, Andy Summers and Stewart Copeland, are reportedly suing him. They claim he owes them lost royalties. You can read more about the lawsuit here.
In a separate case, Missy Elliott settled a long-running lawsuit with a producer. He claimed to have co-written her 1990s tracks. However, her attorney said no money was paid in the settlement.
AI and Copyright Debate
The debate over AI and copyright is heating up. The AI music generator Suno is fighting a copyright lawsuit. Suno argues its AI tracks do not legally infringe on existing songs. This is because they do not contain actual “samples.” This challenges the legal definition of infringement in the age of AI.
Music and Gaming: New Collaborations
Creative partnerships are changing the music industry. The virtual band Gorillaz is the “icon” for the new season of Fortnite Festival. They have joined other artists who partner with the gaming company. This helps them reach new fans. The partnership follows a successful one with Bruno Mars. It shows that gaming platforms are now a major way to promote artists.
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