Secure your spot at Ruidosa Fest! Credit to Criteria Entertainment.
Los Angeles, California (July 16, 2025)- As Ruidosa Fest prepares for its second-ever New York edition, the movement that powers it is making an even louder, sharper, and more necessary statement. Set to take over Lincoln Center on August 9, this Latin feminist platform continues its mission to create space in an industry that has long determined who gets heard—and who doesn’t.
Kicking off inside the iconic David Geffen Hall at 3:00 PM, the festival opens with a panel that cuts right to the core: Who holds the mic, and who holds the power? This timely discussion brings together women who are reshaping the Latin music ecosystem—whether on stage, behind the scenes, or in boardrooms where real decisions get made. Moderated by Remezcla’s Music Editor Alexis Hodoyán-Gastélum, the panel features key voices: Mary Petro (agent at UTA), Jennifer Sarkissian (General Manager of LAMC and Nacional Records), María Corina Azpurua (Regional Head of Editorial and Marketing Partnerships for Ibero-America at TuneCore/Believe), and Francisca Valenzuela, the Chilean-American artist and founder of Ruidosa. It’s a meeting of minds from across the industry, all focused on one goal—transformation.
But the conversation doesn’t stop at discussion. This year’s panel also marks the first public look at Ruidosa’s new study on gender equity in the Latin music space. Developed in partnership with TuneCore and Believe, the upcoming report takes a hard look at where women are showing up—and where they’re still missing. With a focus on festival lineups and leadership roles across labels, DSPs, agencies, and promoters, the findings are expected to challenge the status quo and issue a powerful call to action. Ruidosa’s earlier reports in 2016 and 2018 helped fuel policy change, including Argentina’s 30% festival quota law for female performers, with ripple effects spreading to Chile, Uruguay, and Mexico. This year’s report arrives backed by deeper data and years of grassroots momentum.
Following the panel, Valenzuela will offer an intimate performance at the piano—reminding audiences that her voice, both musical and political, remains one of the most vital in contemporary Latin music. The day will close with a mixer, where artists, producers, and attendees can connect, build, and imagine new futures together.
The festival weekend begins one day earlier on August 8, when Ruidosa partners with She Is the Music (Ella es la Música) for a masterclass series designed to empower the next generation of music professionals. Fifty selected participants will take part in a full day of workshops centered on production, engineering, and career development, led by Grammy-nominated mentors Jeanne Montalvo, Ella Bric, and Lucy Kalantari. This hands-on initiative is more than a learning opportunity—it’s a direct investment in building equity through knowledge and mentorship.
And like any true celebration of culture, Ruidosa Fest NYC bursts beyond the walls and into the streets. Lincoln Center’s plazas will come alive with free live performances from a powerful lineup that includes Snow Tha Product, Empress Of, YEИDRY, J Noa, PAMÉ, MC Millaray, Sofía Rei, and Camila Fernández. The night closes with an electrifying Silent Disco led by Argentinian DJ Tayhana, blurring the lines between protest and party in the most Ruidosa way possible.
If last year’s debut at Lincoln Center announced the arrival of something new, this year’s edition makes it clear: Ruidosa is not going anywhere. More than a festival, it’s a movement, a megaphone, and a mechanism for change. In a music world that still marginalizes too many, Ruidosa isn’t just turning up the volume—it’s rebuilding the sound system entirely.
Ruidosa Fest NYC is part of Lincoln Center’s Summer for the City series. All events are free and open to the public.
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