© : Baja Beach Fest / @anna_downs
Los Angeles, California (August 12, 2025)- Baja Beach Fest 2024 roared into its sixth edition with sun, sweat, and soundwaves that shook more than just the sand. Held from August 9 to 11, the sold-out festival wasn’t just another beachside party—it was a cultural statement, continuing to elevate its name alongside global giants like Coachella. Over 100,000 fans made the pilgrimage to Rosarito’s iconic shoreline to witness a new chapter in Latin music—and for the first time, corridos tumbados took center stage.
The formula; Bellakeo meets banda. Urbano anthems meet regional grit. And fans showed up for every second of it.
Peso Pluma, the genre-defying superstar, headlined Saturday night and sent the crowd into a frenzy with a surprise appearance by Eslabon Armado to perform their viral anthem Ella Baila Sola. As the chorus echoed from thousands of voices, the beach practically trembled beneath their feet.
On Sunday, Fuerza Regida closed out the festival with a set that was nothing short of historic. Laced with street swagger and border-town bravado, their performance wasn’t just a highlight—it was a reclamation. Corridos weren’t being added to the mix—they were claiming their space at the top. No longer guests—they were the moment.
What truly sets Baja Beach Fest apart is how well it understands its audience. From its early days of championing reggaetón to now embracing a broader spectrum of Latin sounds, the festival continues to evolve with its fans. It doesn’t just follow trends—it defines the wave.
Still, Baja stayed true to its perreo roots. Feid bathed the festival in green, matching his signature flow with high-energy visuals and even teasing an unreleased track that had fans buzzing. Rauw Alejandro, Becky G, Sech, and Jhayco reminded everyone why reggaetón still pulses through the veins of Latin music. Meanwhile, legends like Wisin y Yandel, Chencho Corleone, and Ñengo Flow proved the OGs still wear the crown with pride.
But 2024 wasn’t just about big names—it was about shifting culture.
Young Miko, one of the first openly queer women to command the main stage solo, shattered barriers and owned the crowd with authenticity and raw power. Artists like Xavi, Danny Ocean, and Latin Mafia pushed genre boundaries with fearless experimentation. And bold performers like Dani Flow and Bellakath sparked conversations that echoed far beyond the beach.
Outside the festival grounds, Rosarito was electric. Hotels were sold out. Taco stands stayed open ‘til dawn. Local vendors thrived. The festival injected tens of millions of pesos into the economy, once again proving that Baja Beach Fest is more than a weekend—it’s a lifeline for the city and a megaphone for Latin culture.
But beyond the music, the real message rang loud and clear:
Latino youth culture is evolving—and it’s unafraid to mix heartbreak with heat, tumbados with trap, and banda with Bellakath.
Because at a festival like this, you don’t just attend.
You live it. You sweat it. You feel it.
From crashing waves to corrido hooks, Baja Beach Fest 2024 reminded us that Latin music knows no borders, no limits, and absolutely no chill.
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