Themusicnetwork.com
Music technology company Too Lost is deepening its presence in the Asia-Pacific market through a new strategic partnership with Australian independent music services company GYRO.Group.
The deal marks Too Lost’s first acquisition since receiving an investment led by GoldState Music and TA Associates, signaling the company’s continued push to strengthen its global footprint and expand services for independent artists and labels.
Through the partnership, Too Lost will significantly broaden its reach across Australia, New Zealand and the wider APAC region while committing to long-term investment in the area’s independent music ecosystem. The companies say the collaboration will create new opportunities for artist development, catalog acquisitions, technology upgrades and financial support for distribution partners.
Founded in 2018, Brisbane-based GYRO.Group has established itself as a leading independent distribution and artist services company, offering marketing, publishing, synchronization, distribution and label support for artists throughout Australia and New Zealand. The company also operates internationally, with teams across North America, South America and Southeast Asia.
GYRO.Group’s leadership team will continue overseeing day-to-day operations while helping guide Too Lost’s broader strategy throughout the Asia-Pacific region. CEO Andy Irvine will also remain in his current role while also serving as Head of APAC for Too Lost, overseeing regional growth and expansion initiatives.
Too Lost currently provides music distribution, rights management and technology services to hundreds of thousands of creators and labels worldwide. By combining its global infrastructure with GYRO.Group’s established regional expertise, the partnership positions both companies to expand opportunities for independent musicians across one of the fastest-growing music markets in the world.
About the Author
