news.kalshi.com
Prediction markets are seeing a massive spike in popularity, with the monthly transaction volume growing from USD 1.2 billion in early 2025 to over USD 20 billion in January 2026. Kalshi, the world’s largest prediction market, and world-famous venue Madison Square Garden have decided to tap into the industry’s rapid growth.
Kalshi has struck a multi-year partnership with Madison Square Garden Entertainment Corp., becoming the venue’s first official prediction market partner.
As part of the deal, the arena’s sixth-floor concourse will be renamed the Kalshi Concourse, a high-traffic area that serves as a central hub for concessions, merchandise and exhibits commemorating key moments in the venue’s history.
MSG Entertainment said the partnership will integrate Kalshi across the fan experience at concerts and comedy events, including branding on digital displays outside the venue, the arena’s marquee on Seventh Avenue and LED signage inside the bowl. Kalshi will also develop interactive activations on the concourse aimed at engaging attendees.
Financial terms of the agreement were not disclosed.
“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden,” said Doug Jossem, executive vice president of global sports and entertainment partnerships at MSG Entertainment. “By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership.”
Kalshi framed the agreement as a milestone in its expansion into live entertainment.
“Madison Square Garden is an iconic staple in the lineage of New York cultural history and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about— whether that be pop culture, sports, music or entertainment,” said Adam Barrick, Kalshi’s head of sports partnerships. “As ‘The World’s Largest Prediction Market,’ partnering with ‘The World’s Most Famous Arena’ is a major milestone in Kalshi’s history— we’re extraordinarily proud to partner with the best.”
“Kalshi prides itself on being a true New York City institution, and we’re beyond excited to partner with another one in MSG,” added Valeria Vouterakou, legal counsel at Kalshi.
In addition to in-venue branding, Kalshi will have a presence across MSG Networks through advertising integrations and branded content.
Madison Square Garden, which first opened its doors in 1879, hosts hundreds of live sports and entertainment events annually. An appearance at the venue is often seen as one of the most significant milestones in an athlete’s or performer’s career. Widely regarded as one of the most prominent venues in live entertainment, MSG regularly ranks among the highest-grossing arenas worldwide.
Founded in 2018, Kalshi is the largest prediction market in the world, offering financial markets on the outcome of real world events such as award shows and more. Kalshi is the industry leader and pioneer, widely credited with legalizing prediction markets and building a safe, legal, regulated platform for millions of traders in America.
About the Author
