Deezer is giving its signature feature, Flow, a major upgrade to make music recommendations feel truly personal. On February 13, 2026, the streaming platform announced a new evolution called Flow Tuner. This smarter, more intuitive algorithm is designed to move beyond passive observation and give listeners direct influence over what they hear.
Cracking the Black Box
For years, Flow has been central to the Deezer experience by offering an endless mix of favorite tracks and new discoveries. However, the new Flow Tuner represents a shift in philosophy. Marin Lorant, the Head of Product at Deezer, stated that recommendations should not be a “black box.” Instead of forcing users to rely on a mysterious engine, Flow Tuner allows them to take the wheel.
- Direct Control: Listeners can now activate or deactivate specific genres and subgenres with a single gesture.
- Mood Context: The system uses advanced machine learning to consider long term habits and contextual signals like the time of day.
- Real Time Response: If you want to add reggaeton for the night and remove jazz, the algorithm responds instantly without requiring you to skip dozens of tracks.
The War on AI Slop
Importantly, this update reinforces Deezer’s strict stance on authenticity. The company confirmed that fully AI generated tracks will not be included in Flow Tuner recommendations. This aligns with Deezer’s broader 2026 strategy of using its proprietary AI detection tool to filter out the 60,000 synthetic tracks uploaded to the platform every day. By ensuring a “100 percent authentic” stream, Deezer is betting that high quality, human made music is the ultimate differentiator in a crowded market.
A New Standard for Discovery
The evolution is also a win for artists. A more precise algorithm means songs have a better chance of reaching a genuinely interested audience rather than being recycled into generic playlists. As the update rolls out, Deezer hopes users will notice that Flow feels smarter without feeling complicated. By combining the power of machine learning with active human choice, the platform is creating a personal soundtrack that feels less like a calculation and more like a conversation.
This video explains the technology behind Deezer’s emotional AI and how the new Flow Tuner helps users move beyond surface-level personalization.
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